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Visionary CMOs are harnessing GenAI to transform customer experiences. Explore three key domains to help catapult growth.
In the generative AI (GenAI) future, business models and interrelated decisions can grow more complex and more powerful than ever before. But today’s narrative concerns artificial intelligence (AI) connectivity across the enterprise, enabling new innovation and disruption as well as personalized product and service recommendations using customer profiles, past data and recent interactions.
Where does the CMO sit in this future — and what hurdles need to be cleared today?
Unlock the future of marketing with GenAI and the EY-Adobe Alliance
Discover the transformative power of generative AI (GenAI) in revolutionizing personalized customer experiences with the latest report, “Unleashing GenAI in personalized experiences: 3 tips for CMOs.” This insight from the EY-Adobe Alliance offers a roadmap for chief marketing officers (CMOs) to harness GenAI and stay ahead in the competitive digital landscape.
This report can help CMOs:
- Stay ahead of the curve with GenAI insights and trends
- Apply actionable tips and strategies directly to your MarTech initiatives
- Drive competitive advantage and growth in the digital age
How EY can help
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
Read more
Illuminate what’s possible with EY-Adobe
Learn how CMOs can use GenAI to increase business value with the EY-Adobe Alliance.
The team
Scott Wellwood
EY Americas Adobe Alliance Go-to-Market Leader
Helps Fortune 500s and startups drive transformation and growth through alliance relationships. Father to teen boys. Working to perfect his tennis backhand. Canada native who calls San Francisco home.
San Francisco, USA
Erik Larson
EY Americas Customer Experience Technology Leader
Father. Husband. Curator of ideas. Builder of businesses. Analytical Driver.
Chicago, USA
Brian May
EY Americas Alliance and Managed Services Leader
Innovator. Outdoors and cycling enthusiast. Health and wellness champion. Husband. Father. Mentor.
San Francisco, USA
